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LV= Broker Division

Brokers are at the heart of our business.  Our ambition is to be recognised as the best insurer for brokers, the insurer you most trust and the relationship you most value.

Paper men

We have an experienced and ambitious management team and together with the backing of LV=, we expect to become a major player in our chosen markets and remain a stable partner for brokers.

With an extensive range of commercial and personal lines products we are keen to work with you to deliver tailored propositions which meet the requirements of you and your customers in terms of products, pricing, service, reward and technology.

Our broker brands

Offering your customers value, choice and stability is important in today’s ever changing market place.  That’s why we’ve retained and invested in our brands.  Whilst we manage ourselves as one business, LV= Broker, we trade under three brands – LV=, Highway and ABC Insurance.

ABC InsuranceHighway
LV= Liverpool Victoria

5 reasons to choose LV=

  • Stability
  • Modern & flexible
  • Accessible & friendly
  • High quality products
  • Good at what we do


To find out more about what LV= Broker can do for you click on the links below:

LV= Broker PDFLV= Broker (PDF 202KB)

LV= Commercial PDFLV= Commercial (PDF 222KB)

LV= Personal PDFLV= Personal (PDF 149KB)



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