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LV= Broker Recruits Kevan Aubrey from RBS Insurance for Commercial Business Development role

Press Release 22 October 2009

LV= Broker today announced that it has recruited Kevan Aubrey for its expanding commercial business development team. He will report to commercial director, Mike Crane.

Kevan will work with the central distribution team to develop the commercial business both in terms of broadening broker relationships and expanding the overall commercial insurance proposition currently offered by LV= Broker.

Kevan has over 20 years experience in the insurance industry most recently at RBS Insurance (RBSI) as head of marketing for its commercial and broker business. Before this Kevan was head of brand strategy for RBSI and he also held the head of marketing and commercial segmentation manager roles at NIG. Prior to this he spent a number of years with the NU/CGU group in a range of roles.

Mike Crane, commercial director of LV= Broker said:

"I am very pleased Kevan has joined LV= Broker. We have significant growth plans over the coming years and Kevan brings with him a wealth of broker knowledge and business development experience that will enable us to maximise on our rapid growth."

Kevan added: "LV= is a company that is doing exciting things in the broker market and I am delighted to join and be part of the success story. Since the company launched just two years ago it has established itself as a forward thinking insurer where brokers truly are at the heart of its business and I look forward to being part of this team."

Notes:

LV=

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves more than 3.6 million customers and members, and manages around £7 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.

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