LV= Announces Partnership with iprism

Press Release 11 June 2009

LV= today announced it has joined the iprism panel and quotes are now available via the iprism portal at www.ipua.co.uk.

The first product to be supported by LV= is the iprism Residential Property Owners product. This will be followed by the Shops and Offices & Surgeries products, which will go live in the coming month.

iprism was launched in 2006 to provide commercial brokers with a 'one stop online shop' for SME insurance products. 750 brokers are currently registered with iprism using their range of commercial products and 15 strong insurer panel to manage their SME and general insurance portfolio.

As well as the products that have gone live on iprism, LV= offers packaged products for restaurants, hotels and pubs and a range of personal lines products. The company also offers commercial combined insurance which is sold via its branch network based in nine locations across the UK.

Mike Crane, commercial director of LV='s broker business, commented:

"I'm very pleased that we have joined the iprism panel and that our rates are now available. The system offers LV= a cost effective and fast route to SME brokers and gives brokers an efficient way of managing their SME business portfolio. iprism is one of the strongest intermediaries in the commercial insurance market and I am pleased we will now be able to play a part in their success story."

Gary Burke, CEO for iprism added:

"We are absolutely delighted to welcome LV= to our panel of insurers. We share a common vision in supporting brokers and building long term partnerships and we look forward to a successful and enduring relationship."

Notes to editors:

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves over 3.5 million customers and members, and manages around £7 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.