LV= Appoints Manchester Branch Manager

Press Release 1 April 2009

LV='s broker division today announced the appointment of Roger Scholes as branch manager for its office in Manchester.

Roger joins with 30 years’ experience of the insurance industry. Most recently Roger was regional broking director in the North for Willis. He previously held management and underwriting roles at Marsh, Heath Lambert and Prudential, where he started his career.

Commenting on his appointment, Roger, said:

"I am really thrilled to be joining LV= at such an exciting time. Some great work has already been done by the team in establishing LV='s presence in the area and I intend to build on this to enable us to become a major insurance provider for SME businesses across the North West.

"Brokers in the area can be assured that the LV= team has a great deal of knowledge of the local area so we understand the challenges that local brokers and their clients are facing."

Mike Crane, commercial director of LV=’s broker business, commented:

"I am delighted Roger has joined the team in Manchester. He brings a wealth of operational and underwriting experience from both insurer and broker side and I am confident he will make a great leader for the team."

LV='s broker business includes both the ABC and Highway insurance brands and the company offers personal lines and commercial insurance products, sold exclusively via brokers.

LV=

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves around 3.5 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.