LV= Broker Appoints Three New Staff for Midlands Office

Press Release 5 June 2009

LV='s broker division today announced the appointment of three new members of staff for its office in Birmingham.

Both Dave Wright and Martin Fraser will join as senior underwriters and Helen Rose has been recruited as an underwriter. Helen and Dave are joining LV= from NIG's Birmingham office and Martin Fraser is joining from Primary.

All three have previously worked together at Norwich Union. Martin and Dave join LV= with 25 and 20 years' experience respectively. As well as working at Norwich Union, Dave also worked at Allianz before he moved to NIG.

Helen has over 10 years' experience in the general insurance industry and joins LV= after spells at both Heath Lambert and NIG.

Mark Hands, manager of the Midlands for LV='s broker division, commented:

"I am delighted to welcome Martin, Dave and Helen to the Birmingham team. At LV= we strongly believe in recruiting experienced people with local knowledge so it's great to be able to employ a team of this strength."

LV='s broker business includes both the ABC and Highway insurance brands and the company offers personal lines and commercial insurance products, sold exclusively via brokers.

LV=

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves around 3.4 million customers and members, and manages around £7 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.