LV= Joins AA Car Insurance Panel
Press Release 3 March 2009
The AA has added LV='s ABC Insurance private car product to its car insurance panel.
The AA is one of the most prominent brands in the car insurance market, with 94% of consumers saying they would recommend the company. The company offers quotes from a panel of more than 20 insurers, via its website www.theAA.com or by telephone.
The AA currently insures over one million motorists in the UK and has over 15m members.
Phil Bunker, managing director of LV=’s broker business, commented:
"The AA is one of the strongest motoring brands in the UK and I am delighted that the ABC private car product is joining their panel.
"My expectation is that our underwriting profile will fit well with the AA's customer base and target market."
Simon Douglas, director of AA car insurance, said:
"At a time when the car insurance market is becoming more competitive it is important to offer the best possible value for money to motorists who are shopping around for their cover, so we welcome the addition of ABC car insurance to our panel.
"The team at ABC shares the AA's view that value for money isn’t just about price: it's about service, policy benefits and above all treating customers fairly. The AA is also one of the UK’s most trusted brands and we are confident that ABC will help us to uphold the standards that our customers have come to expect.
"The addition of ABC also means that we now have all the major insurers represented on our panel."
Award-winning ABC Insurance was launched in June 2007 by LV= to lead its expansion into the general insurance broker market.
About ABC
LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.
LV= employs more than 3,400 people, serves more than 3.5 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider.
The ABC private car insurance product joins LV=’s other broker-only brand, Highway Insurance, on the AA panel.
About AA Insurance
AA Insurance, part of the AA roadside breakdown organisation, is Britain’s leading broker of car and home insurance. Formed in 1967, operates a car insurance panel of over 20 insurers, Insurance is sold either online from www.theAA.com or by telephone, through its UK-based call centres. Claims are also initially handled by AA Insurance.
Apart from car and home, AA Insurance offers a wide range of insurance products including caravan, classic car, life, holiday home, travel, European rescue, golf, pet, commercial vehicle and business.