LV= Broker appoints Paul Dilley as Regional Sales Executive

Press Release: 11 March 2011

LV= Broker today announces that Paul Dilley has been appointed regional sales executive.

He will be based in the Maidstone office and will report into the branch manager David Parker. Paul will be responsible for developing commercial business with brokers in Essex and East Anglia.

Paul joins from NIG where he was a senior business development manager.

Notes:

LV=

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4500 people, and serves over four million customers and members. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider.

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514, is authorised and regulated by the Financial Services Authority, register number 202965. Registered address for both companies: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333