Our ambition? To be Best Loved - the insurer our brokers trust the very most
So, what makes us Britain's 'best loved' insurer?
We think it's a number of things. It's the way we listen to our brokers, to make sure our products and services meet their customers' needs. It's the way we deliver a market-leading claims service, when we're needed the most. And we also think it's because of who we are — we're the friendliest bunch of people so working with us is a great experience.
We don't stand still
We're never completely satisfied and want to work harder for you, so we're always looking for ways to enhance and improve what we do. We also know that time doesn't stand still, so we're constantly looking ahead to make sure we're ready to support you with your customers' future needs.
Giving you choice
Offering your customers value, choice and stability is important in today's ever changing marketplace.
We’re proud to be one of the UK's largest Personal Lines insurers, with more than 5.5 million customers and 3,500 employees.
In 2017, we became the LV= General Insurance Group (LVGIG) and announced a Strategic Partnership with Allianz Holdings PLC which completed in December 2019. Allianz are now our sole shareholder and we've separated from the Friendly Society.
In January 2020, we acquired Legal & General’s general insurance business (L&G GI). L&G GI is predominantly a home insurance business, with more than 2 million customers. They have around 850 employees based in Birmingham who we look forward to bringing into our business to create a bigger and stronger combined business. The Birmingham office will be part of our multi-site presence in the UK.