person walking through puddle
Be Prepared

Flood risk to UK homes on the rise

5 min

All of our content is approved by our in-house advisory board of experts

Let’s get your customers ready to protect the things they love


Over 5,000 new homes in areas at high risk of flooding have been approved to be built in England in 2021, according to a study by LV= General Insurance and independent think tank Localis. 


Homes and floods – what do the numbers tell us? 


  • Nearly 20% of properties across the country are at the risk of flooding
  • 2.4 million buildings currently sat on floodplains
  • Floodplain development increased 12% in the last 10 years
  • Homes in England at a high-risk of flooding expected to double in the next 50 years 
  • £1.1 billion estimated flood damage costs per year in England 
  • £32,000 average cost of repairing a flood damage home 


More information on this data and its sources can be found in LV=’s full report.

Protect your home from flooding

Floods can cause severe damage to homes as well as significant emotional distress.

flooded house illustration

Help your customers protect their homes and the things they love by sharing our handy guide with:

  • advice on what to do if there’s a flood warning
  • top tips to help protect your home from a flood


Don’t leave your customers out in the cold – get them ready for any bad weather by sharing our winter guides and help them protect their home and motor. 

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